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How I put a price tag on a brand deal

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How I put a price tag on a brand deal

Marina Mogilko
Mar 9, 2021
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How I put a price tag on a brand deal

marinamogilko.substack.com

Hi there,

We are currently discussing brand deals in our Discord community, and I thought this would be useful.

My current strategy with brand deals:

- we always ask for a higher price and then negotiate. Sometimes we say the price is $5,000, but end up charging $2,500 (depending on the channel and the video)

- I have a remote sales person who helps me do deals

- we always rely on an agreement provided by the brand, but Kate (my sales manager) looks for clauses like exclusivity (whether I can work with other similar brands) and usage rights (whether a brand can use my video in their ads) and try to take them out of the agreement

- I know how much I can make from advertising my own products in the video and that is the benchmark for pricing the deal

Don’t miss out on discussions like this one, join the discord server today - https://discord.gg/hkpscNkSuy

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How I put a price tag on a brand deal

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